Longevity science is going mainstream, and members want access to more than just workouts. We’ll explore how fitness brands are commercialising lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalised recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.
Jeff Zwiefel
Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.
Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.
MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.
Vanessa M Chu
Dean Kelly
Dean is a successful entrepreneur based in New York where he is focused on both operating and investing in the Health/Wellness and Longevity space. He is currently the Co-CEO at Extension Health, a premium advanced longevity clinic based in New York. Dean is an active board member of YPO Metro New York and also sits on the Global Health and Wellness board of YPO with a focus on healthy aging. He is also a Venture Partner at Pari Passu Venture Partners, a VC focused on early and growth stage investments in Health and Wellness, AI, Defence and consumer tech. Prior to that, he was the CEO of Gainful which is the US's leading personalized nutrition platform and now sits as an advisor to the board. Previously Dean was on the executive team at Zola and earlier ran the $400m+ pet supplies category across the US for all of Walmart's ecommerce channels after Walmart acquired Jet where Dean was an early GM. He has co-founded three global start up companies (HeyLets, Zanui (acquired) and Orbirental (acquired)), and is an active angel investor with over 25 investments across Health and Wellness, Ai, CPG, Consumer Tech, Longevity, Healthtech, Defence and SAAS. After completing both a Finance and Law Degree at UNSW, he began his career as a Senior Strategy Associate at Booz and Company, was the Head of Strategy at Football Federation Australia, and the Corporate Development and Strategic Partnerships Manager in Malawi at the William J Clinton Foundation
