Let’s dive into:
- Rising opportunities driven by the growing market for veterinary
biological drugs and social trends
- First-of-a-kind donor-based cell therapy that’s shaping the future of pet medicine
- Successful clinical trials results for osteoarthritis in dogs, atopic dermatitis in dogs, osteoarthritis in horses
Creating scale in nutritional health requires more than just a pipeline of products, it demands smart capital and commercial innovation. Bill Weldon shares how Axiota has successfully leveraged private equity backing to merge platforms, secure FDA approval, expand geographically, and ultimately scale into a profitable business.
As awareness of canine cognitive decline grows, validated, science-backed solutions are becoming indispensable. Bill Mohri, Founder & CEO of SoluPet, shares how the company translates neuroscience research into a veterinary supplement, using data-driven validation to establish a science-backed category of care in canine animal health.
Breaking into the animal health vaccines market requires overcoming high regulatory barriers and providing speed in response to outbreaks and evolving variants. Hanjo Hennemann shares how VEROVACCiNES leveraged a recombinant platform to rapidly design, test, and scale vaccines utilising regulatory pathways for broader and faster market entry.
A well-timed bridge investment can mean the difference between stalling and scaling. Dr. Asel Sartbaeva, CEO and co-founder of EnsiliTech, reflects on how family office support provided crucial bridge, enabled better deal terms, and positioned the company to close an oversubscribed £4.5 million round.
Candise Goodwin is a recognized leader in the pet industry, with over 15 years of experience helping companies navigate market complexity, scale solutions, and deliver measurable impact. Her background spans pivotal roles at industry leaders including Merck Animal Health, Vets First Choice, VIP Petcare/PETIQ, and Petco, where she led major digital transformations and launched numerous high-profile, industry-changing growth initiatives.
Candise has dedicated her career to understanding the challenges and opportunities within the pet industry. She has worked closely with retailers, veterinary groups, pet technology companies, product and service providers, and pharmacies - developing a holistic, customer-centric viewpoint of the industry's unique ecosystem along the way.
Today, Candise extends her expertise to clients seeking to navigate the complexities of the market. Her firm, Outlier Advisors, provides strategic consulting services that reflect her distinctive blend of innovative thinking, deep industry knowledge, and ability to spot emerging trends. Outlier Advisors partners with industry leaders, investors, and startups to develop actionable strategies that meet the demands of an evolving pet landscape.
Candise is also a sought-after speaker, advisor, author, and mentor, known for sharing rare and multifaceted insights and practical strategies with fellow Outliers.
