Martin Franklin
Matteo Cerruti
With over twenty years’ experience in the fitness industry, predominantly in product development and innovation within group exercise, including seven years as International Product Director with Holmes Place, Matteo is an expert in designing world-class omnichannel experiences. As CXO for TRIB3, one of Europe’s fastest growing fitness franchisors, Matteo looks after the brand’s world-leading studio experience.
Steven Scales
Thomas Parrott
Phil Horton
Will Brereton
Will is a 20 year veteran of the fitness industry, starting his career at Les Mills in New Zealand at age 18 while studying law at university. Since then he’s held senior roles at Les Mills, Beachbody, and ClassPass where he has specialised in content creation, business growth and digital transformation, as well as personally presenting hundreds of workout videos and coaching on-camera talent. Since 2020 Will has focussed on SH1FT Fitness, the digital-first group fitness format he founded in 2016, and is a leading expert and industry consultant on the evolution of digital fitness.
