Customer centricity is more than a strategy - it’s a mindset that shapes how the animal health industry engages across the value chain. From manufacturers and distributors to clinics and pet parents, placing the customer at the centre is essential in creating sustainable growth. This panel will bring together senior leaders to discuss how customer expectations are evolving and what it takes to align global business models around those needs to deliver impact across the animal health value chain.
Jesper Nordengaard
Paul Martingell
Gudrun Ravetz
Currently Gudrun works as a Veterinary Consultant to Pet Health Plans from Denplan and as an external interviewer for prospective veterinary students at University of Liverpool. Alongside practicing as a small animal veterinary surgeon on graduating in 2002, Gudrun furthered her interest in the business side of the veterinary profession by studying for the post graduate certificate in business. Gudrun became President at the BVA Member’s Day and AGM on 22 September 2016.