Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.
Bill Bourque
Andrew Matthews
With nearly two decades of experience in the fitness and well-being industry, Andrew brings a wealth of knowledge to the conversation on workplace wellness. Starting his career as a personal trainer and swim coach, he built a deep understanding of individual health journeys, later contributing to leading organizations like Plus One Fitness, and Exos. This foundational experience in fostering personal vitality underpins his holistic approach to employee well-being.
For the past nine years, Andrew has been instrumental in scaling Google's Health and Performance(H+P) program from a handful of locations to over 100 in more than 40 countries. In his current role, he leads the H+P team focused on developing and launching comprehensive programs focused on various aspects of health, ultimately enhancing the vibrancy and sustainable productivity of Google's workplaces. His unique insights into demonstrating the return on investment (ROI) from these initiatives are invaluable for companies looking to strategically invest in their most vital asset: their employees.
Doug Leonard
Dr. William Ajayi
Will Ajayi is the Head of Wellbeing at Netflix, where he leads initiatives to sustain wellbeing in high-performing environments. He previously held roles at Google as an Organizational Well-Being Consultant and Positive Psychology Program Manager, and at YouTube as a Mental Health Specialist, where he supported teams exposed to sensitive content and partnered with executive leadership to embed resilience and wellbeing into the culture. Before entering the tech industry, Will worked across healthcare at the VA, in private practice, and within the criminal justice system at the Federal Bureau of Prisons. Originally from Nigeria and raised in Cleveland, OH, he earned his Ph.D. in Psychological and Forensic Assessment from Kent State University. A Clinical Psychologist by training, Will has devoted much of his career to reimagining the experience of seeking and receiving mental health services—shaping it into a stigma-free, open, and fulfilling journey.
Samir Zetun
Samir Zetun is the VP of Fitness Partners at Wellhub and a primary architect of the company’s global wellness ecosystem. An engineer by training with a foundational career in Corporate Banking, Samir bridges financial with hyper-growth strategy. Over his decade-long tenure with the company, he successfully scaled supply-side solutions and partnership infrastructure across 18 international markets, including Latin America and Europe. Currently based in the U.S., he oversees the strategic expansion of the American partner network and leads global digital app partnerships. Samir leverages data-driven frameworks to drive high-quality member growth for gyms, studios, and wellness apps, fulfilling Wellhub’s mission to build the world’s largest corporate wellness platform.